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095 Financial Excellence: Importance of your Personal Brand in Business

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When? This feed was archived on April 27, 2018 02:10 (6y ago). Last successful fetch was on July 26, 2016 08:42 (7+ y ago)

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Manage episode 150608613 series 1000732
Content provided by Matt Wegner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Wegner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Episode 95: Importance of your Personal Brand in Business, Jan 31, 2012.
I mentioned back in Episode 93 that my show is black or white. You either love my rambling or you hate it. That's because of my personality. My audience either connects with my personality or it doesn't. Either way is ok with me because I know I can't please everyone. I have learned to embrace who I am as my personal brand and use that to connect with my audience. Today's show is about the importance of understanding your personal brand and how to build your community with that brand.
Sponsor: MozyPro Online Backup: Simple, Automatic & Secure Backup http://mozy.com/pro

// < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ var a=new Date();d=document;n=navigator;s=screen;var q='&tz='+a.getTimezoneOffset()/60 +'&ck='+(n.cookieEnabled?'Y':'N') +'&jv='+(n.javaEnabled()?'Y':'N') +'&scr='+s.width+'x'+s.height+'x'+s.colorDepth +'&z='+Math.random() +'&ref='+escape(d.referrer.substr(0,255)) +'&uri='+escape(d.URL.substr(0,255));document.write(''); // ]]> Don't forget: Living In Financial Excellence airs LIVE every Tuesday at 10 a.m. CST. You can watch live and join the chat at financialexcellence.net/live-show Show notes: We have a new sponsor for the podcast. Mozy Pro for Business is a fast, simple way to back up your business so you don't have to worry when your hard drive crashes. Many small business owners make the mistake of portraying themselves as a bigger company than they really are. In today's market, consumers connect with people, not with businesses. It's important to let your company reflect your personality so you can attract the customers that connect with who you are, not just what you do. If you're a service provider, especially if you're self employed, this show is for you. Others may find the information applicable, but self employed service providers are the target audience for today's episode. To understand your personal brand, you need to know how and why people connect with you. You also need to learn how to talk about what you do in a way that compels people to want to learn more. Once you know how people connect with you and why, you can identify your target market segment and market only to them, which aligns you with customers/clients that will connect with you and energize you. This results in a happier you, happier customers, and more referrals. Once you know who your target market segment is and how they connect with your personal brand, you can establish yourself as an expert within your niche and that segment. Understanding this process will reduce wasted activity, save you time, and help you be much more successful. Not very many people connect with businesses anymore. They connect with people within those businesses. They will connect with you. You just have to help them connect. I mentioned I've been reading the book "Book Yourself Solid" by Michael Port. It's a fantastic book for self employed people. Check it out: Another great resource for the self employed or entrepreneurs (especially coaches) is my friend Justin Lukasavige's show Coach Radio. I encourage you to check it out and learn from him. You can influence what we talk about in future shows. Simply fill out this three-minute survey. Like what you hear? Visit the iTunes store and leave a review or leave a comment below. Or call our listener feedback line and leave a voice message that we can share on the air. As always, we appreciate your feedback! 7S7MP8TCC5GX

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50 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on April 27, 2018 02:10 (6y ago). Last successful fetch was on July 26, 2016 08:42 (7+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 150608613 series 1000732
Content provided by Matt Wegner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Wegner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Episode 95: Importance of your Personal Brand in Business, Jan 31, 2012.
I mentioned back in Episode 93 that my show is black or white. You either love my rambling or you hate it. That's because of my personality. My audience either connects with my personality or it doesn't. Either way is ok with me because I know I can't please everyone. I have learned to embrace who I am as my personal brand and use that to connect with my audience. Today's show is about the importance of understanding your personal brand and how to build your community with that brand.
Sponsor: MozyPro Online Backup: Simple, Automatic & Secure Backup http://mozy.com/pro

// < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ var a=new Date();d=document;n=navigator;s=screen;var q='&tz='+a.getTimezoneOffset()/60 +'&ck='+(n.cookieEnabled?'Y':'N') +'&jv='+(n.javaEnabled()?'Y':'N') +'&scr='+s.width+'x'+s.height+'x'+s.colorDepth +'&z='+Math.random() +'&ref='+escape(d.referrer.substr(0,255)) +'&uri='+escape(d.URL.substr(0,255));document.write(''); // ]]> Don't forget: Living In Financial Excellence airs LIVE every Tuesday at 10 a.m. CST. You can watch live and join the chat at financialexcellence.net/live-show Show notes: We have a new sponsor for the podcast. Mozy Pro for Business is a fast, simple way to back up your business so you don't have to worry when your hard drive crashes. Many small business owners make the mistake of portraying themselves as a bigger company than they really are. In today's market, consumers connect with people, not with businesses. It's important to let your company reflect your personality so you can attract the customers that connect with who you are, not just what you do. If you're a service provider, especially if you're self employed, this show is for you. Others may find the information applicable, but self employed service providers are the target audience for today's episode. To understand your personal brand, you need to know how and why people connect with you. You also need to learn how to talk about what you do in a way that compels people to want to learn more. Once you know how people connect with you and why, you can identify your target market segment and market only to them, which aligns you with customers/clients that will connect with you and energize you. This results in a happier you, happier customers, and more referrals. Once you know who your target market segment is and how they connect with your personal brand, you can establish yourself as an expert within your niche and that segment. Understanding this process will reduce wasted activity, save you time, and help you be much more successful. Not very many people connect with businesses anymore. They connect with people within those businesses. They will connect with you. You just have to help them connect. I mentioned I've been reading the book "Book Yourself Solid" by Michael Port. It's a fantastic book for self employed people. Check it out: Another great resource for the self employed or entrepreneurs (especially coaches) is my friend Justin Lukasavige's show Coach Radio. I encourage you to check it out and learn from him. You can influence what we talk about in future shows. Simply fill out this three-minute survey. Like what you hear? Visit the iTunes store and leave a review or leave a comment below. Or call our listener feedback line and leave a voice message that we can share on the air. As always, we appreciate your feedback! 7S7MP8TCC5GX

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