Creating Effective Videos & Turning Them Into Local Leads w/Gene Volpe
Archived series ("iTunes Redirect" status)
Replaced by: localdominationpodcast.com
When? This feed was archived on December 26, 2017 13:45 (). Last successful fetch was on December 26, 2017 04:56 ()
Why? iTunes Redirect status. The feed contained an iTunes new feed tag.
What now? If you were subscribed to this series when it was replaced, you will now be subscribed to the replacement series. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 170061537 series 1307844
How can you turn a video into solid local leads? What behaviors and mindsets are holding you back from these opportunities? What is the value of consistent presence and giving away useful, free information? On this episode, local marketing expert Gene Volpe discusses harnessing the opportunities in video.
The idea is to be there consistently and give away good free information. - Gene Volpe
Takeaways
- The mistakes people make with marketing is thinking nobody else wants to hear them, and not thinking they have anything useful to talk about. Until you can afford to pay someone to transcribe video on a W2 basis, use platforms like Upwork and Fiverr to get quality work. If someone is asking you questions, they think you’re the subject matter expert, and they have a need for an answer you can provide.
On this episode we discussed:
- How to turn a video into local leads. The biggest sins people commit in video marketing How to bring something seemingly mundane to life on video The best content for helping your audience when it comes to video How to be consistent Video captioning and branding
What stops people from taking advantage of opportunities in video is mindset. This includes not thinking you have something useful to say, and thinking but not doing. Remember, the point is getting in your customer’s space and starting a conversation. It’s important to spin your sales pitch into a story to make it relatable. If you’re dragging your feet, note that the time you spend having a cup of coffee is time you could be using to create a 1 minute video
Guest Bio
Gene Volpe is the founder of GVI Media (formerly Your Real Estate Concierge), speaker and local marketing expert. He has over 9 years of experience in the marketing arena. He is also well versed in the real estate field including buying, selling, renting, marketing and consulting on over 200 real estate transactions. He is an expert in brand establishment and elevation and remains on the cutting edge of real estate marketing with a hard focus on video and social media. Go to http://www.genevolpe.com/ for more information.
25 episodes