Do your eyes glaze over when looking at a long list of annual health insurance enrollment options – or maybe while you’re trying to calculate how much you owe the IRS? You might be wondering the same thing we are: Where’s the guidebook for all of this grown-up stuff? Whether opening a bank account, refinancing student loans, or purchasing car insurance (...um, can we just roll the dice without it?), we’re just as confused as you are. Enter: “Grown-Up Stuff: How to Adult” a podcast dedicated ...
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Content provided by David Kadavy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Kadavy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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146. "Black Swan" Marketing Growth
Manage episode 218238066 series 101727
Content provided by David Kadavy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Kadavy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When you're marketing your business, it's easy to gravitate toward sure bets. Things you can do and be assured of a positive outcome. But these sure bets can cause you to miss out on asymmetric opportunities: Things that take a small amount of investment, with a small chance of a very big upside.
We talked about asymmetric opportunities in last week's conversation with Tynan. This week, I'll tell you how to find asymmetric opportunities for growing your business. These are also known as "Black Swans." We'll get to why.
Love Your Work is now fully listener-supported!Patreon supporters are now covering ALL production costs for Love Your Work! Join our wonderful Patreon backers at patreon.com/kadavy.
Free Creative Productivity ToolboxI quadrupled my creative productivity. Sign up and I'll send you the tools I count on: kadavy.net/tools
Feedback? Questions? Comments? I love to hear anything and everything from you. Leave a review on Apple Podcasts, Tweet at me @kadavy, or email me david@kadavy.net.
Sponsors
http://gusto.com/loveyourwork http://babbel.com
Show notes: http://kadavy.net/blog/posts/black-swan-marketing-podcast/
324 episodes
Share
Manage episode 218238066 series 101727
Content provided by David Kadavy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Kadavy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When you're marketing your business, it's easy to gravitate toward sure bets. Things you can do and be assured of a positive outcome. But these sure bets can cause you to miss out on asymmetric opportunities: Things that take a small amount of investment, with a small chance of a very big upside.
We talked about asymmetric opportunities in last week's conversation with Tynan. This week, I'll tell you how to find asymmetric opportunities for growing your business. These are also known as "Black Swans." We'll get to why.
Love Your Work is now fully listener-supported!Patreon supporters are now covering ALL production costs for Love Your Work! Join our wonderful Patreon backers at patreon.com/kadavy.
Free Creative Productivity ToolboxI quadrupled my creative productivity. Sign up and I'll send you the tools I count on: kadavy.net/tools
Feedback? Questions? Comments? I love to hear anything and everything from you. Leave a review on Apple Podcasts, Tweet at me @kadavy, or email me david@kadavy.net.
Sponsors
http://gusto.com/loveyourwork http://babbel.com
Show notes: http://kadavy.net/blog/posts/black-swan-marketing-podcast/
324 episodes
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Similar to Love Your Work
Do your eyes glaze over when looking at a long list of annual health insurance enrollment options – or maybe while you’re trying to calculate how much you owe the IRS? You might be wondering the same thing we are: Where’s the guidebook for all of this grown-up stuff? Whether opening a bank account, refinancing student loans, or purchasing car insurance (...um, can we just roll the dice without it?), we’re just as confused as you are. Enter: “Grown-Up Stuff: How to Adult” a podcast dedicated ...
…
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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Early in his career, the renaissance man, Premium Pete pioneered the podcasting industry as co-host of the iconic hip-hop program, The Combat Jack Show. In addition to producing podcasts for several major brands such as State Farm & HBO. Premium Pete created his own outlet with The Premium Pete Show. Having a respected voice and being an influential entrepreneur, it only made sense for the goodfella to provide a platform for his guests to tell their stories. Internets! The Premium Pete Show ...
…
continue reading
As She Rises brings together local poets and activists from throughout North America to depict the effects of climate change on their home and their people. Each episode carries the listener to a new place through a collection of voices, local recordings and soundscapes. Stories span from the Louisiana Bayou, to the tundras of Alaska to the drying bed of the Colorado River. Centering the voices of native women and women of color, As She Rises personalizes the elusive magnitude of climate cha ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
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The Art of Charm is where self-motivated people, just like you, come to learn from the company’s coaches about to how to master human dynamics, relationships, and becoming your best self with the help of Johnny and AJ, the company’s founders. Johnny and AJ bring their 11 years of coaching experience from their famous Bootcamps, where they host clients in Los Angeles from all over the world and they share their stories, best practices and themselves on this weekly podcast. Not only does The A ...
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Smart People Podcast is a biweekly, interview-based podcast that features today's most well respected thought leaders engaging in authentic, insightful conversation for the benefit of the listener. The host, Chris Stemp, and his co-host/producer Jon Rojas, utilize their insatiable curiosity and relatable charm to provoke their guests into giving the interview of a lifetime. Every single guest has achieved a high level of recognition within their arena and in doing so has collected a wealth o ...
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continue reading
We are often distracted in life and never really dive deep into the real foundation of self improvement, goal achieving, and wellbeing. - Join our team of experts every week as we discuss the real facets of manhood. Topics like: How to develop more self esteem, self love, deeper relationships. How to improve our wellbeing, mental toughness, resilience, and productivity. How to develop critical skills, become better leaders, expand our careers/business, create financial security and contribut ...
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continue reading
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