Manage episode 275255459 series 2791632
By Loyalty Podcast. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In this podcast Phil Gunter and Stuart Dinnis look at how the financials of a loyalty programme work and how they have the potential to create beautiful businesses which connect the brand directly with customers and generate money in ways that are unique to the loyalty industry.