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Bridging the Canyon Between Marketing and Sales | Chris Wallace

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Manage episode 248981153 series 2510030
Content provided by WebmasterRadio.FM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WebmasterRadio.FM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
"Marketing needs to generate more leads," says sales.
"Sales needs to follow up on the leads we're sending them," says marketing.
Sales and marketing: two functions that are critical to a business’s success. And from the first time something was sold, sales and marketing have worked independently.
This gulf, this canyon, this gaping sinkhole between sales and marketing has been around for a long time. That’s where Chris Wallace (@ChrisWallaceIVG), Co-Founder and President of marketing consulting firm InnerView, comes in.
In this episode, you’ll hear Chris’ solution on how to bridge the canyon between your marketing and sales teams. Listen in.
Resources and links discussed:
Connect with Chris
Learn more about InnerView
Check out the brand transfer score blog
Follow Brian on Twitter @bmassey
Learn more about Conversion Sciences
  continue reading

167 episodes

Artwork
iconShare
 
Manage episode 248981153 series 2510030
Content provided by WebmasterRadio.FM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WebmasterRadio.FM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
"Marketing needs to generate more leads," says sales.
"Sales needs to follow up on the leads we're sending them," says marketing.
Sales and marketing: two functions that are critical to a business’s success. And from the first time something was sold, sales and marketing have worked independently.
This gulf, this canyon, this gaping sinkhole between sales and marketing has been around for a long time. That’s where Chris Wallace (@ChrisWallaceIVG), Co-Founder and President of marketing consulting firm InnerView, comes in.
In this episode, you’ll hear Chris’ solution on how to bridge the canyon between your marketing and sales teams. Listen in.
Resources and links discussed:
Connect with Chris
Learn more about InnerView
Check out the brand transfer score blog
Follow Brian on Twitter @bmassey
Learn more about Conversion Sciences
  continue reading

167 episodes

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