#1 How I Use Social Media: Emma Storey-Gordon


Manage episode 288050285 series 1338429
By Stuart Aitken. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In today's episode, Stuart welcomes Emma Storey-Gordon. This is the first episode in a new series we're going to run occasionally called 'how I use social media'. First up, we have the amazing ESG. Emma is a personal trainer, online coach, nutritionist and educator. They discuss how she thinks about using social media, being 'salesy' on your socials, improving confidence as a creator, coming up with ideas, finding your content niche and more! Timestamps are below.


  • [03.30] - How she thinks about using social media as a fitness professional.
  • [05.05] - Is social media her main form of marketing?
  • [08.15] - Being 'salesy' on social media.
  • [11.55] - Why ESG feels too many trainers are doing the same things on social media.
  • [12.30] - Why there's an opportunity within the world of writing.
  • [17.02] - Her social media content strategy.
  • [18.30] - Why you should repost your content.
  • [19.45] - Storing content ideas.
  • [21.43] - Feeling confident in what you post.
  • [29.25] - Clients don't need new info, they need reassurance.
  • [30.32] - How she turns her ideas into pieces of content.
  • [31.50] - Is she mindful of how she uses social media for mental health and productivity reasons?
  • [37.05] - Finding what you're good at on social media.
  • [39.25] - Having other methods to market your business than just social media.
  • [41.45] - Showing skin as a female on social media?
  • [47.25] - How her values and confidence as a coach have changed.

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