Gym Owners Corner w/ Mark Council: Mental Health & Keeping Members Engaged

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By Stuart Aitken. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In today's episode, Stuart welcomes back Mark Council. Mark owns a gym called Platform Performance, which he opened with a business partner in 2017. This is the first proper episode of a new podcast instalment we're trialling called 'gym owner corner' where I'll bring Mark on to discuss the realities and challenges of being a gym owner. In this episode, we discuss a range of topics including what he's doing to manage his mental health just now, keeping members engaged, retention strategies, thoughts on gyms reopening and much more.

Timestamps:

  • [03.20] - What he's doing to manage his mental health just now?
  • [08.00] - Why Mark has his own online coach.
  • [13.40] - Did he have any reservations around paying for coaching/ therapy?
  • [19.20] - Experiencing the frustration at being stalled.
  • [20.05] - How his gym is keeping his members going through lockdown?
  • [23.20] - What about the members who aren't engaging with his online workouts and challenges?
  • [25.57] - Is his gym trying to bring in new members at the moment?
  • [27.40] - Plan for moving forward and reopening.
  • [28.40] - The angle he'll be using to advertise his gym.
  • [31.15] - Bringing more people towards health and fitness.
  • [32.25] - How well he knows each new member who signs up to Platform.

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