How Law Firms Use Google Ads to Poach Your Leads

Lunch Hour Legal Marketing

Lead thievery! How on earth could your competitor’s ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Later, is Gyi completely wrong about direct brand search in LSAs? The guys fight it out.

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Having a competitor’s brand in your ad is some super shady lawyer marketing and violates Google’s trademark policies, but it still happens. What’s the deal? Gyi and Conrad talk about the ins and outs of brand conquesting, how it should be viewed under lawyers’ rules of professional conduct, and whether this kind of dirty campaigning is actually successful for the law firms who engage in it.

Next, does having direct brand search turned on in Google Local Service Ads negatively impact your visibility? Maybe so, maybe no… it’s complicated! Gyi and Conrad argue their viewpoints and nerd out on a variety of marketing scenarios that could affect those pesky LSA outcomes.

The News:

• If you’re amongst the crowd of laid off federal lawyers, Ben & Brian Glass are offering their assistance in helping you start your own gig.
• The Diversity Update from Google might be causing a drop in your organic results.
• Everybody’s noticing an uptick in AIOs in legal, so—yay!
• Lawyerist Podcast with Gyi and Conrad is coming soon!

Links Mentioned:

Google "Diversity Update" Live Stream

Google - Trademarks - Advertising Policies Help

Suggested LHLM Episodes:

Google Local Service Ads: To Brand or Not to Brand?

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