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VOICE Round-Up: Bree Glaeser from The Mars Agency on integrating consumer insight into the voice design-build process

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Content provided by Conversocial. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Conversocial or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This chapter is an excerpt from our interview with Bree Glaeser at the 2018 VOICE Summit - the largest gathering of the conversational technology world. Bree is one of the many folks we interviewed, people who are thriving at the front edge of brand, UX, research and design.

Bree is from The MARS Agency, where she’s leveraged her formal training as field researcher at Harvard Medical School and Parsons into the world of consumer insights and strategic global marketing. She’s helped to build voice assistants that help people navigate brick and mortar stores and it’s clear her thousands of hours of field work have paid off.

This is just a taste, so make sure you grab the full episode and subscribe so you never miss a single Machine Yearning.

  continue reading

48 episodes

Artwork
iconShare
 
Manage episode 215312072 series 2410766
Content provided by Conversocial. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Conversocial or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This chapter is an excerpt from our interview with Bree Glaeser at the 2018 VOICE Summit - the largest gathering of the conversational technology world. Bree is one of the many folks we interviewed, people who are thriving at the front edge of brand, UX, research and design.

Bree is from The MARS Agency, where she’s leveraged her formal training as field researcher at Harvard Medical School and Parsons into the world of consumer insights and strategic global marketing. She’s helped to build voice assistants that help people navigate brick and mortar stores and it’s clear her thousands of hours of field work have paid off.

This is just a taste, so make sure you grab the full episode and subscribe so you never miss a single Machine Yearning.

  continue reading

48 episodes

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