E14: Kat Gordon on founding the 3% movement

Mad Influence

For this special episode on International Women's Day, Mad Influence is excited to welcome Kat Gordon, founder of The 3% movement, to talk about how she has helped increase the percentage of female creative directors in the US from 3% to 29%. We discuss topics like why it’s a healthy thing to live abroad and put yourself in a situation where you aren’t centred, and how to reach people who don’t agree with you. We also discuss why it’s important to consider an entire ecosystem when driving change, and why brands need to accept their responsibility when their agency partners struggle with diversity. We also talk about why it’s a good thing to realise that you were wrong about something in the past, the best way for companies to be encouraging their employees to work post-pandemic, and why Kat has had so much fun tweeting about the SuperBowl ads for over a decade. We also talk about why Bodyform's #WombStories ad by AMV BBDO is one of Kat's all- time favourites. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. Key topics The 3% movement Gender equality Inclusion and diversity Havas’ study abroad scheme Why living abroad is one of the best things you can do Why it’s important to include people who don’t agree with you Why brands need to focus more on long term commitment than one-off posts Working from home versus the office How working attitudes have changes during the pandemic Advice for young people starting marketing careers Where to find us Guest: katgordon.com and 3percentmovement.com Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/ This episode was recorded remotely with music by Joseph McDade