E15: Marta Decarli on quitting her corporate job to set up a successful yoga business

Mad Influence

Marta Decarli, founder of Marta Decarli Yoga, and marketing executive at Kuula, joins Mad Influence to talk about why it’s OK to change your life plan, and how she felt adapting hers after her dreams of becoming an Olympic skier fell through after a decade of training. We also talk about what led her to leave her successful corporate job during the pandemic and set up a yoga business instead, and why marketing and pricing often feels like taboo. We also discuss why Marta will never be the stereotypical yoga teacher, disappointing a few people, and learning to be completely OK with that. We investigate why people gravitate towards you when you are failing and how it’s important to normalise the fact that we all have good days and bad days. We also talk about the pain of having to say goodbye to a loved one over WhatsApp- (this is a covid story with a happy ending though, we promise!) and the importance of connection in getting us through times like this.

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Key topics

• Yoga
  
• Ski racing
  
• Setting up a business during the pandemic
  
• Personal branding
  
• Marketing and pricing for a small business
  
• Why people are more interested in failure than success
  
• What to do when your life plan changes
  
• How to adapt your goals
  
• Why yoga is good for you
  
• Inclusion in fitness
  
• Diet culture and eating disorders
  
• Sustainable brands
  

Where to find us

Guest: www.martadecarliyoga.com and @martadecarliyoga on Instagram

Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/

This episode was recorded remotely with music by Joseph McDade and contains one use of explicit language.