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E17: Claire Eades at Marmalade Film and Media on why brands with purpose perform best
Manage episode 289812957 series 2875415
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Claire Eades, CEO and founder of Marmalade Film and Media, joins Mad Influence to talk about what it was like setting up an agency aimed at getting brands to care about purpose a decade before it became top of everyone’s agenda. We chat about some of her most memorable campaigns, like the one which reduced teen pregnancy by 25%, and had everyone in the UK talking about it, including the prime minister. We also discuss how you know when the right time to set up your business is, and being proud of the price you charge. We talk about creating an ad with the intention of getting it banned, and debate if charities or profit-driven businesses are able to take more risks like this. We also discuss how Claire’s varied projects have taken her as far as Brazil, Kenya, and The Amazon rainforest and what she learned from the social impact entrepreneurs in those places.
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Key topics
- Purpose-led marketing
- Public health campaigns
- Teen pregnancy
- Global sanitation and Andrex
- Social entrepreneurship
- Mentoring
- Starting a business
- Being an entrepreneur
- How attitudes to purpose have changed
- Advice to young people starting careers in marketing
Where to find us
Guests: www.linkedin.com/in/claireeades/ on LinkedIn or marmaladefilmandmedia.com
Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/
This episode was recorded remotely with music by Joseph McDade in February 2021
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