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Content Pillars; The What, Why, and How with Holly Cardamone

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Manage episode 357979940 series 3425725
Content provided by Kryshla Salaris and Clementine Holman, Kryshla Salaris, and Clementine Holman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kryshla Salaris and Clementine Holman, Kryshla Salaris, and Clementine Holman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today we're going back to (content marketing) basics to talk about content pillars - and why you need them to market your business on ANY platform.
This episode is step 2 of our content marketing foundations series - outlining the essential steps you need to take to market your business online. Step 1 was covered in episode 1 where we spoke about selecting and understanding your target market.

To enlighten you on all things "pillar", we are joined by special guest, Holly Cardamone - writer, author and communications specialist from Blue 51 Communications.
Sit back, relax and have a pen and notepad handy for this value-packed session where you'll discover what content pillars are (spoiler alert: they are NOT "educate, entertain, inspire"!) and how to choose your own.

Read the full show notes and find out more about Holly at https://www.madmarketingmums.com/episode15

Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.

  continue reading

52 episodes

Artwork
iconShare
 
Manage episode 357979940 series 3425725
Content provided by Kryshla Salaris and Clementine Holman, Kryshla Salaris, and Clementine Holman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kryshla Salaris and Clementine Holman, Kryshla Salaris, and Clementine Holman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today we're going back to (content marketing) basics to talk about content pillars - and why you need them to market your business on ANY platform.
This episode is step 2 of our content marketing foundations series - outlining the essential steps you need to take to market your business online. Step 1 was covered in episode 1 where we spoke about selecting and understanding your target market.

To enlighten you on all things "pillar", we are joined by special guest, Holly Cardamone - writer, author and communications specialist from Blue 51 Communications.
Sit back, relax and have a pen and notepad handy for this value-packed session where you'll discover what content pillars are (spoiler alert: they are NOT "educate, entertain, inspire"!) and how to choose your own.

Read the full show notes and find out more about Holly at https://www.madmarketingmums.com/episode15

Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.

  continue reading

52 episodes

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