Episode 61 (Halftime): Writing as Design

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By A Sports Design & Branding Podcast by T. Adam Martin, A Sports Design, and Branding Podcast by T. Adam Martin. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Design is about communication. It is about articulating decisions made from a professional perspective in order to sell something, or have a user do something. Other than speaking verbally, writing is the most important skill set to have when communicating ideas or opinions.

On this Halftime, I discuss why the people that are the best at their craft are also good writers and why writing is designing words. In order to be great at what you do, you also MUST be a good communicator. Being able to articulate and construct your ideas in written form are very important to our growth as creatives and as human beings.

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My next guest is Michelle Cruz, Senior Art Director of the New York Red Bulls. Prior to the Red Bulls, Michelle spent many years at ESPN as a broadcast designer working on much of the visual work still in use today, as well as the New York Knicks as an art director.

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