Presenting Blowing Up (Tad Hargrave)

Making It: How to Be a Successful Online Entrepreneur

Tad Hargrave is a self-described hippie with a knack for marketing. He helps other hippies get more clients in ways that feel good to all involved, and he calls his decision to do pay-what-you-can the best thing he ever did for his business.

Hosts Linda Claire Puig and Ari Iny talk with Tad about what can sound like a radical thing to do: allowing people to decide what they will pay you for your work. Tad shares real-world examples from his own business of what works well with this strategy...and what to avoid.

In this episode, we discuss:

• Tad’s story of a workshop “gone wrong”—and the surprising offer strategy that emerged, earning him thousands in unexpected revenue without any selling at all
• Why you do NOT have to choose between marketing that works and marketing that feels good
• How to tweak and test your offer so that people actually want to pay more for it
• The most common misunderstanding and misapplication of pay-what-you-can (so you don’t dig yourself a financial grave).
• And much more!

“Because they feel respected and not pushed, this natural generosity comes out and people just want to give and want to contribute.” —Tad Hargrave

Tad Hargrave is a hippie who developed a knack for marketing (and then learned to be a hippie again). He is a practitioner and proponent of “ethical marketing for uncertain

times” and helps hippies get more clients in ways that feel good to all involved.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Tad’s website
• Tad’s free gift

Credits:

• Guest: Tad Hargrave
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

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Music and SFX credits:

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Pay What You Can (Tad Hargrave) coming soon

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