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Cassandra Farrington: Co-Founder of Marijuana Business Daily talks entrepreneurship, core biz fundamentals for success, the growing role of tech & finance in cannabis and why women in the industry need to stay vocal

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Content provided by Jacqueline Carly and Jac Carly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jacqueline Carly and Jac Carly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week I’m talking to Cassandra Farrington. Cassandra heads up the cannabis industry leading daily news website Marijuana Business Daily and its family of content resources for the B2B cannabis marketplace, including the internationally recognized family of MJBizCon conferences. Previously a Vice President at Citi, she earned her MBA from the University of Texas, McCombs School of Business. MjBizDaily was co-founded by Cassandra and her business partner in 2011. It is now the most established ongoing business to business news organization serving the cannabis industry. Essentially, it's the wall street journal of cannabis. In this episode, we chat about how MJ Biz was born and the business pivot it made early on to serve customer needs better, growing MJ Biz from newsletter to multi-million dollar media organization, the core fundamentals that define how MJ Biz is run and that make it so successful, the unique opportunity women have both as business owners & consumers in the cannabis space and the opportunity for businesses to serve women consumers, the growing role of tech & finance in cannabis and the need for women to grow a greater presence in those areas, drawing your line in the sand as a company and defining what your company stands for.

This episode is supported by S.W. Basics. S.W. Basics is revolutionary minimalist skincare. Most importantly, minimalist skincare that works. Fewer ingredients = better skincare! Use the code JAC at checkout for 15% OFF the your order.

***SHOW LINKS***

Marijuana Business Daily

MJ Biz on Facebook

MJ Biz on Twitter

MJ Biz on Instagram

  continue reading

43 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on March 01, 2020 07:08 (4y ago). Last successful fetch was on December 18, 2019 17:27 (4+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 211127872 series 2176793
Content provided by Jacqueline Carly and Jac Carly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jacqueline Carly and Jac Carly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week I’m talking to Cassandra Farrington. Cassandra heads up the cannabis industry leading daily news website Marijuana Business Daily and its family of content resources for the B2B cannabis marketplace, including the internationally recognized family of MJBizCon conferences. Previously a Vice President at Citi, she earned her MBA from the University of Texas, McCombs School of Business. MjBizDaily was co-founded by Cassandra and her business partner in 2011. It is now the most established ongoing business to business news organization serving the cannabis industry. Essentially, it's the wall street journal of cannabis. In this episode, we chat about how MJ Biz was born and the business pivot it made early on to serve customer needs better, growing MJ Biz from newsletter to multi-million dollar media organization, the core fundamentals that define how MJ Biz is run and that make it so successful, the unique opportunity women have both as business owners & consumers in the cannabis space and the opportunity for businesses to serve women consumers, the growing role of tech & finance in cannabis and the need for women to grow a greater presence in those areas, drawing your line in the sand as a company and defining what your company stands for.

This episode is supported by S.W. Basics. S.W. Basics is revolutionary minimalist skincare. Most importantly, minimalist skincare that works. Fewer ingredients = better skincare! Use the code JAC at checkout for 15% OFF the your order.

***SHOW LINKS***

Marijuana Business Daily

MJ Biz on Facebook

MJ Biz on Twitter

MJ Biz on Instagram

  continue reading

43 episodes

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