Ep 209: Builders Gonna Build

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Builders Gonna Build

Andrew Peek, Becca Thomas, and Julie Jarnagin give recommendations on how to adjust the messaging on home builder’s websites that can encourage people to come back even when they have nothing to sell. Plus they discuss the latest Market Proof Marketing Academy and how they dive into how to diagnose a problem community with the Market Proof Algorithm excel formula. Plus if you had a dip in website traffic on Easter weekend, don’t panic.

Story Time (2:08)

• Becca shares the story of a builder using Hubspot and data being incorrectly funneled in google analytics due to Hubspot’s UTM codes.
• Julie walks through solutions for home builders who have little to no inventory to sell and don’t want to list home prices.
• Andrew recently wrapped up the latest marketing academy and goes in-depth on how to analyze a community and identify where the bottleneck is for sales with data.

Supporting Partner

The Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $2 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor.

In the News (13:30)

• Website traffic over Easter was down - which is historically accurate for holidays.
• Google starts global tests of Privacy Sandbox ad targeting (https://techcrunch.com)
• Here’s how much the same mortgage costs now, compared to last year (https://www.cnbc.com)
• 11 breadcrumb SEO best practices for a mobile-first strategy (https://searchengineland.com)
• Nationwide Asking Rents Climbed 17% To an All-Time High in March (https://www.probuilder.com)

Questions? Comments? Email [e-mail] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.