AI and ML in Digital Marketing

Marketing Deep Dives by Denyse

Artificial intelligence (AI) and machine learning (ML) are transforming digital marketing, offering solutions for various customer needs but also presenting challenges. This episode of Deep Dives by Denyse explores how AI and ML impact communication, particularly with younger generations who prefer voice-activated assistants, necessitating a shift in marketing strategies beyond traditional search engine optimization. While AI offers benefits like predictive intelligence and personalized experiences, limitations exist regarding accuracy and data integration, emphasizing the need for human oversight and the importance of soft skills in a changing job market. The discussion cover the significance of understanding customer journeys and improving customer service using AI tools, while advocating for transparency in chatbot interactions. Denyse concludes by reminding listeners that successful implementation requires addressing data silos and focusing on customer needs.