Igniting Customer - First Culture: A 7 - Step Roadmap for CPG

Marketing Deep Dives by Denyse

This episode presents a seven-step roadmap for executive teams to implement a customer-first strategy successfully. The core message emphasises clear communication of the new vision, leading by example, aligning company processes, embedding customer feedback into decision-making, providing employee training and resources, rewarding customer-centric behaviour, and continuously monitoring and improving the strategy's effectiveness. Denyse shares examples of a customer-first approach to effectively illustrate how to guide an organisation through significant strategic changes. In conclusion, she suggests that CPG executives cultivate a company culture prioritising customer satisfaction.