How Smart CPG Leaders Are Mastering AI Consumer Intelligence to Drive Growth

Marketing Deep Dives by Denyse

The blog post discussed in this episode of Marketing Deep Dives by Denyse argues that the Consumer Packaged Goods (CPG) industry faces a "relevance crisis" because traditional market research methods cannot keep pace with rapidly changing consumer behaviour and preferences. It emphasises that AI-powered consumer listening is crucial for CPG companies to regain relevance, illustrating this with examples from industry leaders like Procter & Gamble and Unilever, who have leveraged AI to achieve faster insights, more accurate predictions, and improved product development. The discussion reviews the six pillars of AI-powered consumer intelligence summarised in the post, such as real-time sentiment analysis and predictive consumer modelling. It concludes by asserting that embracing AI for deeper consumer understanding is no longer just a competitive advantage but a "survival requirement" for sustainable growth in the evolving market.