Marketing for Creatives Show | Marketing Tips for Creative Entrepreneurs and Small Business Owners
How to Work with Influencers to Market Your Business with Cloris Kylie | #11
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Ep #11: Look through the people you follow. For sure among them, there are some influencers or famous people who you look up to. Can you imagine that one of them will help you to promote your business? How cool would that be?
In this episode, Cloris Kylie shares how to work with influencers to market your business.
Cloris is an influencer marketing specialist who helps people attract the right clients and build a magnificent business that thrives in the long term.
Cloris has been a featured guest on top-ranked podcasts, YouTube shows, radio, and TV. Her articles have been published on personal development and business websites with millions of followers, such as TinyBuddha and Addicted2Success.
And today her mission is to share how you can work with influencers to build a successful business with growing revenue and impact.
Time Stamped Show Notes:
- [00:22] About the episode and Cloris Kylie
- [02:24] Cloris explains her journey from academic advisor to influencer marketing specialist
- [05:24] How to find out who is an influencer
- [05:02] Why you need to find someone who is a good match
- [08:21] How and where to find good matching influencers
- [10:52] How to build the relationship with influencers and what to say to them
- [12:07] Cloris shares what was her ‘aha’ moment
- [13:43] What points to highlight when in contact with an influencer
- [14:43] A tip on how to get your foot in the door with a relationship you want to start
- [16:41] What you can offer the influencer from your perspective
- [20:42] An example of finding out what your value is and seeing how it grows your opportunities
- [21:51] How long does it take to reach out to influencers?
- [23:14] How to know when it’s time to make deeper contact with an influencer
- [24:17] Goals we can set when we reach out to influencers
- [26:22] How to keep track of all your connections
- [28:13] Cloris shares stories of connecting with influencers
- [30:55] The three steps you can put into your strategy to start working with influencers
- [33:27] Where to find Cloris online, her website and social media platforms
- [34:29] For the show notes go to IntNetworkPlus.com and subscribe to the Marketing for Creatives show
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