Artwork

Content provided by Paragon Marketing Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paragon Marketing Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Social Media Marketing for Restaurants

2:35
 
Share
 

Archived series ("Inactive feed" status)

When? This feed was archived on July 14, 2019 01:37 (4+ y ago). Last successful fetch was on November 01, 2018 03:28 (5+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 207576913 series 2315530
Content provided by Paragon Marketing Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paragon Marketing Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Restaurants have their own set of rules when it comes to Social media. There are many things that come into play when it comes to Social media Marketing. We always get asked by Restaurant owners about 5 specific questions so today I want to answer those.

First of all, we always get asked What social media should I be using? Well here is the answer. Facebook, Twitter, Instagram, and Google + is what we suggest. If you are looking for businesses or do catering then we would also suggest LinkedIn.

What about Yelp or other listing sites? Yes, you need to be on Yelp and you need to be listed on all Digital sites that make sense for your business. The keywords to this are sites that make sense. For instance, you do not need to list on Doctors.com or another specific site like that. Some of the most important ones other than the ones we talked about in social are allmenus.com, local.com, Foursquare, TripAdvisor and Superpages to name just a few.

Are pictures important? You have to strike an emotional chord with anything you post. We as humans make 10,000 decisions a day according to poles. 90% of those are made subconsciously. Restaurants need to be very picture-centric for postings and also they need to educate people as to the why. When someone looks at your picture you want them to get hungry and want to come to eat what you have.

What else needs to be posted? Events, specials, menu, hours really anything about your restaurant that you can think of. Community involvement is a big one for millennials to see. Run contests and have some fun!

Last but not least many Restaurants ask about Rewards? One of my most memorable ones was at a German Restaurant and if you drink some many Pints of lager over a 6 month period then you get your very own beer stein. Well since it was the first time I had ever been there I did not go for the win however my friend who lives down the street was very excited to announce all over his social media that he received his stein. A reward can be simple like a free appetizer for your birthday or buy 9 dinners and get one free. It doesn’t really matter what it is as it is a psychological breakthrough for the person. They feel they are being rewarded for being a valued customer and they are.

Thank you for listening to me today. If you would like a no charge marketing evaluation for your Restaurant then please comment on this post, call 2624439092 or email me at the email address below.

We hope you have a great day!

  continue reading

20 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on July 14, 2019 01:37 (4+ y ago). Last successful fetch was on November 01, 2018 03:28 (5+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 207576913 series 2315530
Content provided by Paragon Marketing Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paragon Marketing Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Restaurants have their own set of rules when it comes to Social media. There are many things that come into play when it comes to Social media Marketing. We always get asked by Restaurant owners about 5 specific questions so today I want to answer those.

First of all, we always get asked What social media should I be using? Well here is the answer. Facebook, Twitter, Instagram, and Google + is what we suggest. If you are looking for businesses or do catering then we would also suggest LinkedIn.

What about Yelp or other listing sites? Yes, you need to be on Yelp and you need to be listed on all Digital sites that make sense for your business. The keywords to this are sites that make sense. For instance, you do not need to list on Doctors.com or another specific site like that. Some of the most important ones other than the ones we talked about in social are allmenus.com, local.com, Foursquare, TripAdvisor and Superpages to name just a few.

Are pictures important? You have to strike an emotional chord with anything you post. We as humans make 10,000 decisions a day according to poles. 90% of those are made subconsciously. Restaurants need to be very picture-centric for postings and also they need to educate people as to the why. When someone looks at your picture you want them to get hungry and want to come to eat what you have.

What else needs to be posted? Events, specials, menu, hours really anything about your restaurant that you can think of. Community involvement is a big one for millennials to see. Run contests and have some fun!

Last but not least many Restaurants ask about Rewards? One of my most memorable ones was at a German Restaurant and if you drink some many Pints of lager over a 6 month period then you get your very own beer stein. Well since it was the first time I had ever been there I did not go for the win however my friend who lives down the street was very excited to announce all over his social media that he received his stein. A reward can be simple like a free appetizer for your birthday or buy 9 dinners and get one free. It doesn’t really matter what it is as it is a psychological breakthrough for the person. They feel they are being rewarded for being a valued customer and they are.

Thank you for listening to me today. If you would like a no charge marketing evaluation for your Restaurant then please comment on this post, call 2624439092 or email me at the email address below.

We hope you have a great day!

  continue reading

20 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide