Cutting Edge Sales with Trish Bertuzzi and Greg Poirier

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By John Wall and Christopher Penn, John@themshow.com (John Wall, and Christopher Penn). Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this Marketing Over Coffee: In this episode we talk Revenue Stacks, ABM, BANT and more!

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Trish - President and Chief Strategist of The Bridge Group, and author of The Sales Development Playbook

Greg - President of CloudKettle

Adwords, Facebook Twitter, Google Analytics Data Warehouse, Salesforce, Marketo

BANT Showdown

Using data enrichment to improve the odds

"Dude, you're BANTing me."

ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack.Get started now with a free 14 day trial.

Times where BANT does work

Competing against Excel

Should the SDR team answer to Sales or Marketing?

Account Based Marketing versus Account Based Revenue

The Ultimate ABM Bandwagon

Inbound vs. Outbound

John loves Prezi, and he's telling you it's time for you to let your PowerPoint pain go.

Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi.

The Four Horsemen of Revenue

Conversational Intelligence - Chorus.ai, Execvision and Gong.io

BigQuery and Red Shift for Big Data Analysis

Trish's book is The Sales Development Playbook

Also previously on MoC check out: Lightning Sales Ops

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Our theme song is Mellow G by Fonkmasters.

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