Brendan Kane on Hook Points!

 
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Manage episode 275108949 series 2733
By John Wall and Christopher Penn, John Wall, and Christopher Penn. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this Marketing Over Coffee:
Learn about Grabbing Attention, Process Communication Model, and Subverting Expectations!

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Brought to you by our sponsors: Upfluence and Blueshift

After One Million Followers the new book is Hook Point: How to Stand Out in a 3-Second World and the Hook Point Master Class

The three pillars of hook points

USP vs. Hooks – Warby Parker, InstaCart, Disney

Multiple hook points and refreshing them

The Amazon Hooks

8:59 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.

Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.

The movie trailer’s trailer

PCM – The Process Communication Model – Check out the previous interview.

Pixar and PCM

16:46 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business.

Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc

Memecards and subverting expectations

The power in explaining someone’s problem better than they can.

Join the Analytics for Marketers Slack Group! (Get the Job reports!!)

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Our theme song is Mellow G by Fonkmasters.

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