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Eric Schwartzman on The Digital Pivot
Manage episode 290612343 series 2733
By John Wall and Christopher Penn, John Wall, and Christopher Penn. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In this Marketing Over Coffee:
In this episode learn about taking small and medium enterprises digital!
Brought to you by our sponsors: StackAdapt and Terminus
Previous Interview on Social Media and News Media Monitoring Platforms
His new book The Digital Pivot – Secrets of Online Marketing
Foreward by David Pogue
Why you’re wasting your time with marketing if you haven’t cleaned house
10:26 Marketing Over Coffee is sponsored by Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Your Ego is Not Your Amigo
Digital to Analog is like Credit to Cash
Why you need to build your own platform
22:54 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition.
Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com
The role of PR in the pivot
The Three Regrets by Tenzin Kiyosaki
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Join the Analytics for Marketers Slack Group! (Get the Job reports!!)
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