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Marketing Rockers #022: 2022 Predictions - Probabilistic stays? Apple adding to their Ad-Ecosystem?
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- 00:15 - Introduction and what is currently on our minds, games, and movies.
- 05:00 - The biggest gaming streaming platforms: How did Facebook Gaming become so big? Where is TikTok headed?
- 18:50 - Game Releases of the Year: What are we excited about?
- 41:00 - Main Topic: Our Marketing Predictions for 2022!
- 42:00 - "On-App Purchase Solution", "Shoppable Content" or "Proliferation of Content Fortresses (Eric Seufert)" - 3rd Party content retained on 1st party platform!
- 48:00 - Another major acquisition by major players will continue (e.g. Zynga being bought by Take-Two)!
- 01:01:22 - Apple will release a new marketing platform!
- 01:07:20 - Audio Marketing will continue to rise!
- 01:14:20 - Genre-Prediction: Shooters will grow significally on mobile this year!
- 01:21:22 - Niche Marketing - Authentic, high engagement niche audiences will be used for marketing! (e.g. #BookTok")
- 01:25:47 - Complete Subscriction Service including devices and all online services will become more common. (e.g. Xbox-All Access, PS-All Access, Apple-Access)
- Twitter: https://twitter.com/MktgRockers
- Facebook: https://www.facebook.com/MktgRockers
- Your hosts:
David Westerman: https://twitter.com/dwesterman10
Linus Otten: https://twitter.com/LinusToGo
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