Should You Coin Your Own Terms For Marketing? | Ep. #933

Marketing School - Digital Marketing and Online Marketing Tips

In episode #933, we discuss whether you should coin your own marketing terms. Tune in to hear if you should create new terms in order to promote your business.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Should You Coin Your Own Terms For Marketing?
• [00:36] We have talked about this in the past. Our mutual friend, Brian Dean came up with the skyscraper technique.
• [01:12] Most people are coining hundreds of terms, but only a handful are taking off.
• [01:35] Neil would rather ride the coattails of a term, rather than inventing one.
• [02:04] Let someone else build the demand, while you go in and fill it.
• [03:11] It’s ok not to be the first-mover.
• [03:25] Drift invented the term “conversational marketing”, but Hubspot came up with the more popular “inbound marketing”.
• [04:12] Eric prefers Neil’s method to inventing his own terms.
• [04:21] That’s it for today!
• [04:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.