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The Future of Blogging as a Marketing Channel | Ep. #1380
Manage episode 261629744 series 1203992
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode #1380, we talk about the future of blogging as a marketing channel. While blog posts drive a huge percentage of many business’ conversions, competition is steep now and the old strategy of posting widely to gobble keywords no longer works! Tune in to hear how you can differentiate your post using infographics, free tools, and more!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: The Future of Blogging as a Marketing Channel.
- [00:31] How many blog posts are being released currently in the crisis.
- [01:03] The percentage of customers that find you through blogging: above 20%!
- [01:27] Challenges to getting your blog post seen: standing out in the competition.
- [01:35] Why certain bloggers get seen more than others: being in the game for long.
- [02:27] Strategies to stand out in a competitive space as a newbie.
- [02:35] Using the advice in the Experience Spectrum to take an audience on a journey.
- [03:44] The value of creating infographics and tools to make a blog post stand out.
- [04:10] Other strategies: carousels and repurposing content.
- [04:39] Remembering to stay diverse and not just focus on blog posts for traffic.
- [05:29] Different sites that posted widely to gobble keywords that have since died.
- [05:57] That’s it for today!
- [05:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
3064 episodes
The Future of Blogging as a Marketing Channel | Ep. #1380
Marketing School - Digital Marketing and Online Marketing Tips
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Manage episode 261629744 series 1203992
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In episode #1380, we talk about the future of blogging as a marketing channel. While blog posts drive a huge percentage of many business’ conversions, competition is steep now and the old strategy of posting widely to gobble keywords no longer works! Tune in to hear how you can differentiate your post using infographics, free tools, and more!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: The Future of Blogging as a Marketing Channel.
- [00:31] How many blog posts are being released currently in the crisis.
- [01:03] The percentage of customers that find you through blogging: above 20%!
- [01:27] Challenges to getting your blog post seen: standing out in the competition.
- [01:35] Why certain bloggers get seen more than others: being in the game for long.
- [02:27] Strategies to stand out in a competitive space as a newbie.
- [02:35] Using the advice in the Experience Spectrum to take an audience on a journey.
- [03:44] The value of creating infographics and tools to make a blog post stand out.
- [04:10] Other strategies: carousels and repurposing content.
- [04:39] Remembering to stay diverse and not just focus on blog posts for traffic.
- [05:29] Different sites that posted widely to gobble keywords that have since died.
- [05:57] That’s it for today!
- [05:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
3064 episodes
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Similar to Marketing School - Digital Marketing and Online Marketing Tips
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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…
continue reading
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continue reading
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continue reading
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continue reading
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