My Project Management Process…

Marketing Secrets (2015)

What I’m doing to get more crap done everyday.

On this episode Russell talks about how he manages projects and is able to get so much stuff done. He also talks a little bit about his Periscope show and how you can get involved with that.

Here are some fun things in today’s episode:

• How Russell manages projects and how the process works to get funnels out.
• Why the project managing software Trello helps Russell to get stuff done.
• And find out how you can watch Russell’s Periscope show and why it’s cool.

So listen below to hear about Russell’s project management skills and to find out a little more about the Periscope show.

---Transcript---

Hey everybody. Good morning. This is Russell Brunson and welcome to Marketing in Your Car.

What’s up? What’s up, everybody? I hope you guys are having an awesome time today. I am … I was at the office late last night. I’ve been pulling a lot of late nighters lately. I’ve got some magic stuff happening. Anyway, building out some really cool things inside of ClickFunnels and I was trying to get it all done before I head on my worldwide sprint over the next thirty days. Trying to get some stuff done last night and now I’m up and I’m heading to the office and just excited about some cool things. We’ve got five new funnels should be rolling live today which means this week we have rolled out I think eight funnels this week so far, which is exciting.

Some guys are thinking, “Russell, how in the world are you able to roll out eight funnels in a week?” A couple of things. First off, I have a lot of stuff that’s we did in the past that’s still amazing that I want to sell but we just haven’t because I haven’t just finished the process. I’m sure a lot of you guys get this way. You get a bunch of projects and they’re all get 75% done and they never all get all the way done. Right? I’m guilty of that. I hate to admit that but I have that problem. My entrepreneurial ADD just slows things down to a screeching halt sometimes.

With that, I am trying to always focus but then get a process to still get these things done because there’s value in them and I don’t want to think a lot through them so I’m trying to get things placed out there. Stuff like that. That’s been kind of my process. Over the last two weeks or so, I’ve been trying to figure out how do I systemize this so that we can move things through this funnel fast. I did a funnelhacker.tv episode with Trey Lewellen and he was talking about how his team, they’re trying to launch a funnel a week. I’m like, “Sweet.” We need to be doing at least a funnel a week if not more than that. Like different front-end funnels to get people into your programs, right? I was like if I do that, that’s me building a funnel a week and I’m like, “That’s a lot, right?” I started figuring out how do I create a system to make this possible.

First thing I did, I started looking at the funnel process. What part do I like the best? There’s one piece that I love that gets me fired up that I just want to spend all day on it. Then there’s like eight out of ten pieces that I don’t love, that I don’t want to be doing. For my first thought was that I need to hire a funnel assistant. Someone who knows ClickFunnels and does funnels and who can do things that I don’t like to do and can finish projects … I can be a starter and he can be a finisher on things. I hired my first funnel assistant. He came, flew out to Boise the last three days and we sat next to each other and it was awesome. We were able to work super fast. I got things to the point that I like to get them to and then I could hand them off to him and he was able to run through and finalize them which was awesome. That was really, really super cool.

Next was actually building out a process. I used a project management software called Trello. I actually did a Periscope the other day on it. I think I called it … If you go to blog.dotcomsecrets.com you can go look at all the archives of our Periscopes. What the Periscope was called something like my project management funnel and so it kind of showed what I built out in a space like a funnel or a first steps idea phase. I drop all my crazy ideas there. They can just live there. They don’t have to progress. I can just put them there so they’re out of my mind and they’re somewhere. Excuse me. That’s step number one.

When I’m ready to start moving forward with an idea, then I move it from project, from the idea block, over to the branding. I got this guy named Rob who is the best designer I have ever seen. He does all branding. Logo packs, design, all that kind of stuff which I love so he gets that finished. Then from there bumps over to the next thing in Trello, the next part of the funnel, which is what I like to do. Taking the logo and building out the initial page structure, design, layout, et cetera. I go build out the initial structure and when I’m done then in each funnel, there’s like a dozen other pages you have to do that I hate doing those parts.

I move over and Jimmy grabs it. He’s my funnel assistant. He runs the next piece. From there, it gets moved over to somebody who does the mobile optimization. From there, it goes over to somebody who does testing and then it goes live. It’s this really cool process now. This week was all about systemizing it, testing it, just beating on it. I’ve been doing that, running people through this. We ran eight funnels through it in like four days. It’s working and it’s exciting and now I’ve got a framework that I can move very, very quickly on. That’s really exciting.

The next phase I’m going to start building out, hopefully while I’m on my trips, is the traffic. Now the funnel is done, now what happens to it? It all goes into a new Trello board, a new funnel. This is our traffic funnel. Here’s the process and here’s what we got to do and here’s all the pieces to execute on that and start driving traffic into the front of these funnels. Building a funnel is cool but if no one is coming to it or seeing it then it sucks. Right? There’s no purpose so we’re trying to do both sides of that. That will be my next big project. It’s kind of fun. It’s exciting. I wanted to kind of just let you guys know behind the scenes of what I’m doing and how I’m doing and some of the reasoning and hopefully that kind of helps you guys a little bit. That’s kind of the process that I’m doing and it’s working. So far it’s working really, really good.

It’s funny. People are always saying, “Russell, how do you get so much stuff done?” Now I’m thinking like, “Man, you guys haven’t seen anything yet. Now imagine when I’ve got this process in place what we’ll be able to get done.” It’s going to be exciting and inspiring and cool. That is kind of what’s happening. Also, I wanted to give you guys an update on Periscope. For those who haven’t been following, you should go follow my Periscope show. If you just go to the blog, blog … Oh, crap. I just killed the car. Darn stick shift. I’m at a green arrow and I just killed the car. I’m sure the people behind me are so mad like, “Why is this dude talking on his phone and then he kills his car and now we’re all going to miss …” Oh, good. The guy made the light. I thought I was going to make him miss the light. That would’ve made me feel like a real jerk. All right. Okay. Back. Off my shiny object.

If you go to blog.dotcomsecrets.com and see any of our Periscopes, I think there is info on how to subscribe. You should be getting on those for a couple of reason. One is they’re fun. Number two, I’m learning so much in the process and you guys are kind of seeing it. I’m seeing how to engage the audience by figuring out what topics, what headlines get people to respond, get them to show up. Which ones don’t. I’m finding out which thoughts and ideas are share worthy, where people are actually sharing the videos afterwards. It’s been fascinating all the cool stuff I’m learning from it.

One thing we started doing is … Facebook has got a platform that’s kind of like Periscope called Mentions. I know there’s another one call Blab. We haven’t started using Blab yet but we started with Mentions so Mentions I think you have to have 30,000 followers and then you can apply to get a verified account where now you’re an official celebrity. I got that done. Now I’m an official celebrity. They gave me in Mentions thing, so now when I do my Periscope, I’ve got two phones. I’ve got my Mention phone and my Periscope phone and I kind of have them play with each other and talk to each other. It’s kind of fun.

What’s interesting is I get way more engagement live on Periscope. More people are engaging, talking, commenting. All that kind of stuff. When it ends, it kind of just ends there. It doesn’t move forward whereas the Mentions one, I get way less engagement live but then when it’s done, it posts on your Facebook page and from there, even the ones that we haven’t… most of them now we’ve been boosting them. You spend ten or fifteen bucks to push them out there but a lot of them we didn’t and if my message is right on, people are sharing them. I think the last one had forty shares. I never had anyone share anything of mine on Facebook which was awesome. People were sharing it, liking it, commenting. It’s causing tons of engagement so the Mentions side on that, it’s the long tail is way better. The blend of those two has been really, really, really cool. Really exciting.

Anywho. Just some updates on what’s happening. I got to the office. I’m going to go in and have some fun today. Appreciate you guys. Have an amazing day. Get some work done and we’ll talk to you soon.