Different Is Better Than Better, Part 1: Sally Hogshead on Marketing Smarts [Podcast]

30:42
 
Share
 

Manage episode 332396010 series 30624
By MarketingProfs. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Marketers know how important differentiation is to brand identity. Sally Hogshead goes even further by saying that trying to be better than your competitors is a discouraging slog: The only thing you can control is your difference, so you have to tur

507 episodes