Using Lead Magnets to Grow Your Email List

Marketing That Won’t Break the Bank

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When it comes to building your email list, you need to give people a reason as to why they would want to receive emails from you. The old “subscribe to our newsletter” button on your website is no longer enough to get people to sign up. So what’s the solution? Using lead magnets that give your audience something of value in return for their email address. On this week’s episode, we’ll discuss what constitutes a lead magnet, how to create a lead magnet, and then how to promote it to your audience.

65 episodes

#Business #Marketing #Small Business #VoiceAmerica #Janet Kunst