))
45: CMO Josh London is a marketer without borders
Archived series ("HTTP Redirect" status)
Replaced by: www.marketingtodaypodcast.com
When?
This feed was archived on January 10, 2018 20:20 (
Why? HTTP Redirect status. The feed permanently redirected to another series.
What now? If you were subscribed to this series when it was replaced, you will now be subscribed to the replacement series. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 178777145 series 1333370
Content provided by Alan B. Hart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alan B. Hart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Josh London is the chief marketing officer for IDG, the world’s largest tech media, data, and marketing services provider. In this podcast, he discusses what it takes to unify the brand for a worldwide company that reaches tech audiences in 97 countries, what he learned at an early internet startup in the ‘90s as well as during his time studying in Italy, and how authenticity is key when building a brand.
And he has this to say about marketing in a modern world: “When you’re devising a marketing strategy, especially on a global basis, it’s very exciting. We’re now living in a borderless world where customers travel across brands and across geographic borders. And a marketer wants to reach them wherever they can find them.”
Highlights from this week’s “Marketing Today” podcast include:- London’s career path: How a literature major learned what was possible through technology. (1:12)
- IDG — From house of brands to a united brand offering: Presenting clarity to the marketplace. (3:04)
- Creating a holding company with a brand approach. (5:57)
- Developing a culture where everyone is “singing from the same song sheet.” (8:59)
- London’s natural curiosity has taken him down a career path that’s “not straight down the middle.” (18:57)
- The future of marketing: “It all comes back to data.” (22:44)
79 episodes
Share
