Manage episode 223031347 series 2465384
Christopher Lochhead is the co-author of the Harper Collins’ instant classic Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and he’s the co-host of the Legends and Losers podcast. He is a serial entrepreneur and has served as the CMO of three public companies.
Chris joined Ian to discuss why category design is the most important skill set for a CMO, why competing is bad, and how to get creatives to do legendary work.
4:55 - How category design applies to music, politics, and life.
8:20 - The number one skill set that headhunters look for in a CMO.
11:25 - Why competing is bad.
24:55 - Making category design more than a messaging or branding exercise.
51:10 - How to get creatives to do legendary work for you.
1:06:15 - Why this is the most exciting time to be alive in history.
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32 episodes available. A new episode about every 3 days averaging 37 mins duration .