40 Lessons from 40 Years of Apple Ads (Part 1)


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Few brands have had as large an impact on the world of marketing and advertising as Apple. For more than forty years, their advertising has set the bar for greatness.

In the first of a two part series, Lauren and Ian break down Apple ads from 1977 to 1997. The lessons drawn from these ads will help you "think different" and inspire you to be more creative.

4:50 - The thing that separates Apple from other advertisers.

15:00 - An ad called "homemaker" almost makes Lauren choke.

19:15 - How 1984 changed advertising forever.

24:10 - When Apple went too far.

44:45 - How "Think Different" saved Apple.

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