Top Marketing Trends for 2019 with Brian Rothenberg (Part 2)


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Ian and Lauren are joined by Brian Rothenberg, a GM, CMO, and VP of Growth at Eventbrite. He helped grow Eventbrite from 100 employees to over 1,000 and a successful IPO earlier this year.

1:00 - Brian introduces the trend of consumer businesses becoming their own platforms, and what this means for product marketing.

3:20 - Creating cross-functional teams.

7:00 - Why the Head of Growth position will flatline and decline.

13:20 - The ways in which SaaS and B2B companies will start to act more like consumer businesses.

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