Employing Scarcity: Online Store Strategy 201 (Episode 173)

Marketing Without the Marketing

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4y ago 11:04

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Content Marketing 201: Beyond the Basics

How are the checkout completion rates for your online store? Do you have a good conversion rate, or too many “abandon cart” terminated transactions?

Employing scarcity can help, giving potential customers that little push they need to complete the purchase. In Episode 173, I cover all the strategies you can use in your online store: Loss aversion, exclusivity, limited editions, and more. Listen here or in your favorite pod player.

Show Notes / Links from the Episode

Here’s the last episode, where I get into all the online store apps and plug-ins: Making the Sale: Online Store Strategy 201
This segment is a part of a 20-lesson series, here’s the first episode: Content Marketing 201: Beyond the Basics
Here’s an example of how I use exclusivity on my Patreon page: https://patreon.com/mboezi

Where You Can Find Me:

Twitter: https://twitter.com/mboezi
LinkedIn: https://linkedin.com/in/mboezi
Book a session: https://controlmousemedia.com/strategy

Published May 4, 2020 by Michael Boezi

The post Employing Scarcity: Online Store Strategy 201 appeared first on Control Mouse Media, LLC.

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