Soft-Touch Marketing Is More Effective (Episode 103)

Marketing Without the Marketing

Earning More Customer Loyalty and Brand Advocacy

Marketing starts with respect. Well, that’s the way it should be, anyway.

That’s not what we see out there in the real world, is it? Armed with technology, everyone's deploying their robots to interrupt us, shout at us, and steal our attention. Interruption after interruption after interruption. And then they expect us to actually like them? To trust them?

To me, this is an opportunity. While others are aggressive and pushy and off-putting, what if you and I do our work differently instead? What if we stop shouting and start asking questions and solving real issues? What if we use this “gift of opportunity” for forming connections and building trust?

When you respect your audience enough to come to a decision on their own, it will be a stronger bond between you and your customer. This will pay off way beyond today’s sale.

Still skeptical? Fair enough. Let’s address you skeptics out there, too. Listen to Episode 103 here (or in iTunes) and I’ll make my case.

Show Notes

If you want to learn more about how to apply these soft-touch techniques, let’s do a deep dive! My new online course is for writers, musicians, and visual artists all the folks who can’t stand to be self-promotional.

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Published August 7, 2017 by Michael Boezi.

The post Soft-Touch Marketing Is More Respectful and More Effective appeared first on Control Mouse Media, LLC.