Patreon lets fans support online creators directly. Its CEO wants to keep service personal.

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Increasingly, creators are turning to platforms with a membership model as a way to earn a living. Patreon is a website with such a model. It lets fans support projects of their choosing with recurring donations in exchange for everything from shoutouts to free stuff or exclusive content. Host Molly Wood speaks with Patreon co-founder and CEO Jack Conte, who says the platform works because it’s not about expanding at all costs.

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