Just what is Apple going to unveil Monday?


Manage episode 229794083 series 1318949
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
On Monday, Apple is holding a special event tagged with the line "It's showtime!" That's led to wide speculation the company will finally reveal its streaming service. But it may not be the Apple-takes-on-Netflix battle some were hoping for. Marketplace’s Jed Kim talked with Brian Wieser, who leads business intelligence for advertising firm GroupM. He says if you were paying attention to Apple's reported budget for original content, around $1 billion, you could've guessed its latest play isn't becoming a giant entertainment studio. Today's show is sponsored by Evident, Brother Printers and EquityZen.

662 episodes available. A new episode about every day averaging 5 mins duration .