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Episode 41: Ash Alhashim, BFG Consulting
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This week's episode of MarketPlay features Ash Alhashim of BFG Consulting. With more than a dozen years of experience helping technology companies define and execute their go-to-market strategies, he is a firm believer that sales should be as much science as art — and that data should inform decisions wherever possible. He founded BFG Consulting with the goal of helping B2B SaaS businesses generate predictable, repeatable revenue by investing in state-of-the-art sales programs. Prior to BFGC, Ash led sales teams at companies like Sift Science, Heap Analytics, and Optimizely. When he’s not working, Ash spends his time running, cycling, playing chess and roasting coffee for Simsim Coffee in San Francisco, CA.
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