159. Steve Smith, Global Brand Manager of Castelli, Offers an Inside Look at The World Famous Heritage Cycling Brand and Its Revolutionary Cycling Apparel Design, Aerodynamics and Comfort

Marni on the Move

Steve Smith is the Global Brand Manager at Castelli, one of the world’s leading cycling apparel brands and yes, one of my favorites! On this episode of Marni on the Move, Steve and I talk all things cycling from the brands historical roots and influence in the cycling world, tracing all the way back to 19th century Italy to its game-changing performance cycling apparel including aerodynamics, weather protection, comfort and 2021 summer styles. We discuss how Castelli has revolutionized design and functionality in performance cycling jerseys, jackets, shorts and kits, from introducing LYCRA® to the sport in 1977 and reinventing the bib short to designing its world famous Gabba race jersey, and translating this functionality and high tech design into clothing for everyday recreational cyclists and triathletes. Steve sheds light on the innovation process Castelli implements to remain ahead of the curve when it comes to technology and design for the pros and beyond. He offers invaluable tips on dressing for cycling success for all weather and seasons, how to layer for long rides, and how to dress like a pro with great style. Steve chats about his personal love of cycling, his favorite places to ride, the career path that led him to move to Italy for his current role at Castelli, where he lives, works and rides in Bassano del Grappa. We talk about the training and rides that fuel Steve for success, some key lessons he has learned from cycling, and what’s on his bucket list for 2021 CONNECT Castelli on Instagram, Facebook, and YouTube Marni On The Move Instagram, Facebook, or YouTube Marni Salup on Instagram and Spotify SUBSCRIBE Sign up for our weekly newsletter, The Download for Marni on the Move updates, exclusive offers, invites to events, and exciting news! TRAIN Meet me on Zwift, Strava, or Peloton OFFERS Take control of your health and wellness journey with InsideTracker, the ultra-personalized nutrition platform that analyzes your blood, DNA, and lifestyle to help you optimize your body from the inside out. Transform your body's data into meaningful insights and a customized action plan of the science-backed nutrition recommendations you need to optimize your health! Get twenty percent off today at InsideTracker with our code THANKYOUMOTM. Lifepro is offering MOTM listeners 10% off products with the code MOVE10. Art of Tea is 0ffering MOTM listeners 15% off (excluding gift cards, Tea of the month, subscriptions, and any wholesale orders) through July 2021. Use this code at checkout MARNIONTHEMOVE15 Head over to our SHOP page for additional offers from Marni on the Move partners, sponsors, and guests including Navitas Organics, Sun Potion, Amrita Health Foods and more. SHARE Leave us a review on Apple. It's easy, scroll through the episode list on your podcast app, click on five stars, click on leave a review, and share what you love about the conversations you're listening to. Tell your friends to what you love on social. Screenshot or share directly from our stories the episode you're listening to, tag us and the guests, and use our new Marni on the Move Giphy! SPECIAL THANKS Emma Steiner for help with show notes, guest research, and social media. Skye Menna for help with guest research and outreach, social media, and public relations