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Why Does Tech Intelligence Matter for B2B Brands? -- Elizabeth Cholawsky // HG Insights
Manage episode 250165792 series 2137506
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss what is technology intelligence and why does it matter for B2B brands. Show Notes
Connect With:
- Elizabeth Cholawsky: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1946 episodes
Why Does Tech Intelligence Matter for B2B Brands? -- Elizabeth Cholawsky // HG Insights
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 250165792 series 2137506
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss what is technology intelligence and why does it matter for B2B brands. Show Notes
Connect With:
- Elizabeth Cholawsky: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1946 episodes
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