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47: Valerie Shoopman, Facebook Marketing Expert, helping entrepreneurs reach their audience on social media
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Valerie Shoopman is a Facebook Ad Expert, Online Business Strategist, and the host of the Entrepreneur Power Hour Podcast. She is the co-author of the #1 Amazon Best-Seller “The Book on Facebook Marketing”.
Valerie has worked with and consulted clients such as John Lee Dumas of Entrepreneur On Fire, Nick Unsworth of Life On Fire, Joe Polish of I Love Marketing, Brian Tracy, John Assaraf, Mary Ellen Tribby, Sue B. Zimmerman, and Daymond John from Shark Tank on their Facebook ad campaigns including helping them strategize the campaigns from top to bottom and giving detailed feedback to fully optimize their ads and funnels.
She has been featured on Life on Fire TV, The New Business Podcast, Solopreneur Hour, ConversionCast, The Cerrone Show and many other podcasts and online business summits where she willingly shares her depth of Facebook marketing and advertising knowledge.
Mission: As she was working at a small private school, Valerie became the go-to person for all things technical and social media. Things quickly evolved as Valerie began being approached by other business owners to help with their social media marketing. Having had a desire to go out on her own for some time, she saw an opportunity to make it happen.
Mindset: While Valerie considers herself an introvert and feels much more comfortable behind a computer, she knew that she needed to get out of her comfort zone if she was going to grow, both personally and professionally. Listen as she shares the story of the first big event she ever attended as an entrepreneur and how it changed her business and network.
Marketing: Even as a Facebook Ads expert, Valerie has never run a Facebook ad for her own business. Networking has been the biggest driver in her business by allowing her to connect with clients as well as referral partners.
Momentum: After following the advice of her business coach, Valerie went from being an online marketer to a Facebook Expert. It was this decision to niche down that boosted the momentum for her business. From there, she implemented the Anchor Client Strategy to run Facebook Ads for big names like John Lee Dumas of Entrepreneur on Fire and Nick Unsworth of Life on Fire. The positioning these relationships created
Masterminds: Listen as Valerie answers amazing questions from YOU, the Mastermind Tribe. She covers video posts, retargeting pixels, reactions, and more. Join our Facebook Group for your chance to submit questions for future guests.
Mastermind Challenge: Up your game with Facebook! First, make sure you have a business page that you are activity updating and engaging with your audience. For extra Brownie Points... If you don't already have a pixel on your website, this is a great way to start capturing warm leads and retargeting.
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