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59: Drew Massie, AttorneyFone, why keeping it simple is the most critical objective for any startup
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Drew Massie is the founder of AttorneyFone, a service for generating new business for lawyers. He has been an entrepreneur for 17 years and is a graduate of the Chicago Booth School of Business. He currently lives in Denver with his wife and 3 children.
Mission: AttorneyFone is the result of an evolution of technology that Drew created many years ago. Seeing the opportunity and value for this new vertical, he launched the new platform.
Mindset: Keep it simple. After working with over 20 startups, Drew has been behind the scenes and had a front row seat to enough successes and failures to know that the biggest pitfall is trying to do too much. Listen as he shares his perspective on where people misinterpret the goal of the minimum viable product (MVP).
Marketing: Content marketing has been key for the growth of AttorneyFone. I love how Drew describes the shift in mindset that’s required here. Rather than keeping all of his experience and expertise hidden, Drew’s found that sharing what he’s learned and accomplished along the way to work in his favor for building relationships and growing the business.
Management: Being a tech guy a heart, it can be a challenge to master all of the aspects of running a business. Drew shares in detail his methods for staying connected to the bigger picture and staying on track execution.
Mastermind Challenge. Keep it SIMPLE. What big project are you working on right now? Take a second look and ask yourself if you’re overthinking it, or making it more complicated. How can it be refined down to it’s more powerful and concise form?...
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