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58: Kimberly Lexow & Jess Legge of Sifted reach $1.5M in annual revenue by reimagining the workplace lunch
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Kimberly Lexow is an entrepreneur and full-time adventurer. After working in the tech space for a decade, Lexow co-founded Sifted, an experiential lunch provider for startups. Lexow expedites the sales process by identifying destination workplaces like Lyft, Salesloft and Eventbrite that see chef-made lunches as a universal perk. When she's not growing the business or networking at the Atlanta Tech Village, the full-time hustler is centering her work and personal life by backpacking Big Sur or Yosemite.
When Jess Legge co-founded Sifted, she led branding and design. Today, she drives growth by doubling everyone's goals and building models that have allowed the company to hit $1.5M in ARR in under two years. She manages the cash as a bootstrapped company, positioning Sifted to add 20+ employees and enter two markets in 16 months, all while remaining profitable. She's most proud of the team her and partner have created and the tech communities they support.
Mission: The idea for Sifted was still a work-in-progress when Kimberly and Jess began taking it to prospective clients. Listen as they share the story of how one client’s feedback provided the clarity needed to solidify the business model they have today.
Mindset: I was in shock when I heard that Sifted when from concept to first sale in ONE WEEK. It’s obvious that these women are action takers and have a mindset of focused effort to execute on ideas.
Marketing: As you can imagine, food prep and catering can be much more complex than a simple, service-based business. Hear about the early days of Sifted and how they create an M.V.P. model (Minimum Viable Product) in order to deliver an amazing product without a huge upfront investment.
Momentum: Often times the key to getting momentum comes from having the right idea from the beginning. Kimberly and Jess knew just how much startups value company culture. It was the connection to this core focus that made them the obvious choice for companies like Lyft, Salesloft, and Eventbrite.
Mastermind Challenge: Take the fast track. I loved the story of how Sifted went from concept to first sale in one week. Today, they’ve reached $1.5M in less than 2 years. It’s obvious that Kimberly and Jess are ready to roll up their sleeves and make things happen quickly. If you’ve got an idea that’s been rolling around, or a to-do list that never seems to move the needle, take a cue from these incredible women and find the fast track. Get in front of clients and investors, build the systems, and make yourself known. Time is money, so don’t waste one day not giving your business your 100% best.
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