Lyft’s John Zimmer: How to keep an essential business running

Masters of Scale: Rapid Response

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Everything starts with transportation, says John Zimmer, co-founder and president of Lyft. And even though ride sharing is sharply down, transportation remains key – for essential workers and for our supply chain. So Lyft is flexing some new muscles, says John. They recently launched a delivery service so they can help get supplies where they need to go – and put drivers on the road. They’ve also spent over a million dollars on protective equipment so that both drivers and riders can be protected; and began providing free and discounted rides to both essential workers and people in need of transportation. John’s hope is that by Lyft staying true to its mission, they’ll come out successful on the other side.

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