How To Price Your Product To Scale w/ ClassPass' Payal Kadakia

41:40
 
Share
 

Manage episode 198030457 series 1425703
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

The price that bleeds your business could also save it. When you invent something innovative, you can’t know how to price it on day one. First, get people in the door — get a LOT of people in the door — even if you have to price your product fatally low at first. In this episode, ClassPass Founder and Chair Payal Kadakia shares their winding path to pricing and how it revealed what was invaluable about their service.

41 episodes available. A new episode about every 14 days averaging 39 mins duration .