How to find the perfect customer in a crowded market

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By Matt Medeiros. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Even with all of the WordPress consolidation happening, there's still plenty of opportunity ahead for the industry.

There's lots of potential users, customers, and room for investment (note: we just saw the acquisition of Yoast happen by Newfold, formally EIG. If I had to guess, somewhere between a $30-50M deal.)

If you though the plugin space is crowded or even more specifically the membership & LMS veritcal, then I have a surprise for you today. Nathalie Lussier, founder of AccessAlly a LMS plugin for WordPress joins us to talk about her venture in building her business.

From selling online courses and building community to building and selling software -- this is a fantastic lesson for all of us. Her and her team are really proving that in the a crowded market, you stand apart from the crowd by knowing who your perfect customer is and building them the perfect product.

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