Episode 339 - How Metaphors & Similes Create Influence

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By Kurt W. Mortensen and Kurt Mortensen. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

No one can follow through on an act or message without first thinking or seeing in his or her mind that it is possible to accomplish it. You can mentally achieve participation by helping your audience visualize and see in their mind how your product or service will help them.

Another key aspect of creating an image or vision in their mind is to use metaphors and similes. These persuasion power tools instantly create an image in the mind. They also help with objections and hard to understand concepts. Join me for this week’s podcast on How Metaphors And Similes Increase Influence.

385 episodes