Episode 378 - As Trust Erodes - Become Trustless


Manage episode 291820461 series 1330443
By Kurt W. Mortensen and Kurt Mortensen. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Trust is critical in persuasion. Unfortunately, we live in a day and age when people are more skeptical and mistrustful than ever before. Twenty years ago, the mindset was: “I trust you; give me a reason not to.” Now the mindset is: “I don’t trust you; give me a reason why I should.” You could say trust is at an all-time low and still falling.

Stanford researchers study trust in autonomous products

Want to know the trend in trust? The trend is going from trust to trustless. It is a new concept in persuasion derived from the digital age. An idea that has come from Bitcoin and Blockchain.

Join me for this week’s podcast - As Trust Erodes - Become Trustless.

387 episodes